Project: Digital South Yorkshire marketing management Purpose: To establish Digital South Yorkshire as the de facto network and support organisation for creative and digital industries in the sub-region. Our contribution: Brand development, communications strategy, conception of campaigns to raise awareness and generate membership, management of marketing activity and sub-contractors, networking and partnership development, including lobbying for selected ICT and digital media events to come to South Yorkshire and subsequent event management. Our approach: Contribution based on director-level experience over many years in the IT industry Results: Digital South Yorkshire membership has grown from launch in March 2004 to fast approaching 500 Associate members. Digital South Yorkshire secured and ran alt-i-lab 2005, one of the premier events in the international e-learning calendar. References: Digital South Yorkshire website www.digitalsy.org.uk. alt-i-lab website www.imsglobal.org/altilab.